Reverse profit calculator
Target price calculator
A pricing calculator for Shopify, Etsy and eBay: enter your costs and the margin you want, and get the price that delivers it after fees.
Rates checked October 6, 2026
Picking a platform fills in its standard US fee rates. You can still edit them.
Results update as you type.
Your saved defaults are loaded.
Your costs
Everything one sale costs you.
Materials or wholesale cost for one unit.
What you pay to ship one order.
Boxes, mailers and inserts.
Ad spend ÷ sales.
Shipping & fees
What the buyer pays for shipping, and the platform's cut.
Enter 0 for free shipping.
All percentage fees combined.
All fixed fees combined.
Your target
The profit margin you want to keep.
Net profit as a share of what the buyer pays.
Recommended item price
—
Where the money goes
Full breakdown
Every amount for one sale, with its share of the total.
| Item | Amount | Share |
|---|
How the target price is calculated
Platform fees are a percentage of the price, so you can't just add your margin on top of cost. The calculator solves for the price directly:
Buyer total = (costs + fixed fees) ÷ (1 − percentage fees − target margin)
Item price = buyer total − shipping charged
With the starting numbers, $16.70 of costs on Etsy (9.5% + $0.45 in fees), $5 shipping charged and a 30% target: ($16.70 + $0.45) ÷ (1 − 0.095 − 0.30) = $28.35 for the whole order, so the item price is $23.35. At that price Etsy's fees are $3.14 and you keep $8.51, exactly 30% of the order.
Margin is not markup
A 30% margin means 30% of the selling price is profit. A 30% markup means you added 30% to your cost, which gives only a 23% margin, before fees. Pricing with markup is one of the most common reasons small shops make less than they expect. The profit margin guide explains the difference with a conversion table.
Rounded prices
The calculator also suggests the next price ending in .99 at or above the exact figure, and shows the margin you'd get there. Shoppers are used to these prices, and rounding up never takes you below your target.
Check the price against the market
If the recommended price is far above what similar products sell for, look at your costs first: cheaper materials, batch production, a different supplier or a bigger set. Cutting the price below the recommendation means accepting a lower margin, which the gauge will show you.
Frequently asked questions
How do I price a product for a target profit margin?
Divide your total costs plus fixed fees by 1 minus your percentage fees and your target margin. Subtract any shipping you charge to get the item price. The calculator does this for you.
What profit margin should I aim for?
Many small online sellers aim for 25–40% net margin. Lower-priced items need a higher percentage, because fixed fees and refunds take a bigger share.
Why is the recommended price higher than cost plus margin?
Because the platform takes its percentage from the final price, including the part that's meant to be profit. Solving for the price accounts for that.
Does this work as a Shopify pricing calculator?
Yes. Pick Shopify to fill in the Basic plan card rate, or enter your own plan's rate and fixed fee.