Free and updated for 2026 fees
E-commerce profit margin calculator
Work out fees, net profit and margin for any product on Etsy, Shopify or eBay, then compare all three side by side.
Rates checked October 6, 2026
Results update as you type.
Your saved defaults are loaded.
The sale
What the buyer pays you.
Your listing price, before shipping.
Enter 0 if you offer free shipping.
Your costs
What you spend to make, pack and send one order.
Materials or wholesale cost for one unit.
What you pay for the postage label.
Boxes, mailers, tape, labels and inserts.
Total ad spend ÷ items sold.
Platform fees
Standard US rates are filled in. Edit them to match your fee statement.
Charged each time the listing renews.
Applied to item price plus shipping.
Percentage part of the Etsy Payments fee.
Flat amount added to each order.
Only for sales that came from Etsy's offsite ads.
Shopify Payments online card rate.
Flat amount added to each order.
Monthly subscriptions ÷ monthly orders.
Only if you don't use Shopify Payments.
Most categories: 13.6% of the order total.
Fixed fee on orders above $10.
Fixed fee on smaller orders.
Only on sales from promoted listings.
Net profit per sale
—
Where the money goes
Full breakdown
Every amount for one sale, with its share of the total.
| Item | Amount | Share |
|---|
Etsy vs Shopify vs eBay for this product
Same price and costs, each platform's own fees.
More free calculators for online sellers
ROAS, pricing, tax, print on demand and dropshipping: the numbers behind every profitable product.
Etsy fee calculator
2026 Etsy fees and profit for any listing.
Open calculatorShopify fee calculator
Shopify fees and profit margin per order.
Open calculatoreBay fee calculator
Final value fees and profit per sale.
Open calculatorEtsy vs Shopify vs eBay
Side-by-side profit for the same product.
Open calculatorBreak-even ROAS calculator
Break-even ROAS, max CPA and target ROAS.
Open calculatorTarget price calculator
The price that hits your profit margin.
Open calculatorVAT & sales tax calculator
Add or remove tax with UK, EU, US, CA and AU presets.
Open calculatorPrint on demand calculator
POD profit after base cost, shipping and fees.
Open calculatorDropshipping profit calculator
Profit per order, break-even ROAS and CPA.
Open calculatorProfit margin & markup calculator
Margin, markup and selling price from your cost.
Open calculatorPayPal fee calculator
PayPal fees and what you receive, both ways.
Open calculatorStripe fee calculator
Stripe card fees, international and payout.
Open calculatorTikTok Shop fee calculator
Referral fee, creator commission and profit.
Open calculatorPoshmark fee calculator
20% or $2.95: what you keep on Poshmark.
Open calculatorMercari fee calculator
Mercari's 10% fee and your payout.
Open calculatorDepop fee calculator
Processing, Boost and profit on Depop.
Open calculatorDiscount calculator
Sale price, profit and sales needed after a discount.
Open calculatorBreak-even calculator
Units you must sell each month to cover costs.
Open calculatorHow to calculate e-commerce profit margin
Every online sale has the same shape: money in from the buyer, money out for the product, shipping, ads and platform fees. The calculator above does the arithmetic, but it helps to know the formula behind it.
Net profit = (item price + shipping charged) − (product cost + shipping label + packaging + advertising + platform fees)
Profit margin = net profit ÷ (item price + shipping charged) × 100
- Add up what the buyer pays. Include the shipping you charge, because Etsy, eBay and card processors take their percentage on it too.
- Subtract your costs. Product or materials, the postage label, packaging and your ad spend per sale.
- Subtract platform fees. Use the fee rates for your platform and plan. The calculator fills in standard US rates for 2026.
- Divide by revenue. What's left over, divided by what the buyer paid, is your net profit margin.
For a $35 item with $5 shipping, $16.70 in costs and Etsy's standard fees of $4.25, net profit is $19.05 and the profit margin is 47.6%. The same order nets $21.84 on Shopify Basic and $17.46 on eBay, before Shopify's monthly plan.
Etsy, Shopify and eBay fees at a glance (2026)
The three platforms charge in very different ways. Etsy and eBay take a share of every sale and send you buyers; Shopify charges a monthly plan and a card fee, and leaves the marketing to you.
| Fee (US, 2026) | Etsy | Shopify Basic | eBay |
|---|---|---|---|
| Monthly cost | None (Etsy Plus optional, $10) | $39, or $29 billed yearly | None (stores optional) |
| Listing fee | $0.20 per listing and renewal | None | 250 free listings a month, then $0.35 |
| Sales commission | 6.5% of order total | None with Shopify Payments | 13.6% final value fee (most categories) |
| Payment processing | 3% + $0.25 | 2.9% + $0.30 | Included in final value fee |
| Fixed fee per order | $0.45 in total | $0.30 | $0.40 ($0.30 at $10 or less) |
| Advertising fees | Offsite Ads 12–15% on attributed sales | Your own ad spend | Promoted Listings, from 2% |
Each platform has its own calculator with the full fee detail: the Etsy fee calculator, the Shopify fee calculator and the eBay fee calculator.
What is a good profit margin for an online store?
There's no single right number, but these ranges are a useful guide for small shops. The gauge in the calculator uses the same bands.
| Net margin | What it usually means |
|---|---|
| Below 0% | Every sale loses money. Raise the price or cut costs before you sell more. |
| 0–15% | Thin. One refund, a damaged parcel or an ad fee can wipe out the profit. |
| 15–30% | Healthy for most products, with some room for discounts. |
| 30% and up | Strong. Common for handmade and digital products where you control the cost. |
If you advertise, also check your break-even ROAS: the return on ad spend below which every order loses money.
Frequently asked questions
How do I calculate e-commerce profit margin?
Add the item price and the shipping you charge to get revenue. Subtract every cost of the order: product cost, shipping label, packaging, advertising and platform fees. That's net profit. Divide net profit by revenue and multiply by 100 to get your profit margin.
How are Shopify fees calculated in 2026?
With Shopify Payments in the US, each online order pays a card fee of 2.9% + $0.30 on Basic, 2.7% + $0.30 on Grow or 2.5% + $0.30 on Advanced, charged on the full amount the customer pays including shipping. On top of that you pay the monthly plan: $39 for Basic, or $29 a month billed yearly. If you use an outside payment provider, Shopify adds 2%, 1% or 0.6% depending on the plan.
What percentage does Etsy take?
For a US seller, Etsy takes 6.5% of the order total as a transaction fee plus 3% + $0.25 for payment processing, and charges $0.20 per listing. That's 9.5% of the sale plus $0.45 in fixed fees, or about 10.6% on a $40 order. Offsite Ads add 12–15% on orders that come from Etsy's ads.
How much does eBay take per sale?
In most categories eBay charges a 13.6% final value fee on the total sale, including shipping, plus a per-order fee of $0.40 (or $0.30 on orders of $10 or less). Payment processing is included in that fee. On a $40 order, that's $5.84.
Which platform is cheapest: Etsy, Shopify or eBay?
Per order, Shopify usually takes the least because it charges only a card fee, but you pay a monthly plan and have to bring your own buyers. Etsy and eBay take more per sale and send you traffic. Enter your product above and the comparison table shows the net profit on each.
Is this profit calculator free?
Yes. It runs in your browser with no sign-up. Saved defaults stay on your own device.
Is there a profit calculator app?
Yes. All of these calculators are in the free Ecom Profit Calculator app for Android, including the Etsy, Shopify and eBay fee calculators. It works offline for calculators you've already opened.